Animal Career Secrets Explores Diversification. All content copyrighted 2007 by Diana L Guerrero. Some rights reserved.
In the past few years there have been a number of new types of pet businesses exploding across the nation, many are prominent in urban areas and some pet businesses are more susceptible to challenges when there are fluctuations in the economy.
One of the reasons for this is that many consider them non-essentials. Pet food and veterinary medical services will always be needed but not every pet service or business will be.
At the moment, it looks like we are headed into tougher times. In the past, I’ve watched specialty boutiques, training businesses, grooming services, dog walking, and pet clean up services suffer from lower demand in the face of economic hard times.
Customer service and quality products or services can help fight against economic ups and downs but there are a few things to consider. One of the things many pet businesses do is diversify.
Not too long ago I remember when most groomers refused to sell products. I had been commissioned by one of the major pet wholesale distributors to open up that market since they had been unsuccessful at doing that.
It would seem like this would be a no-brainer but most didn’t want to deal with sales or keeping products on the shelf clean. I have to admit that in my training business at the time I preferred to refer to local pet businesses for products so as not to compete–and to create goodwill so that my business would thrive from the referrals for animal behavior instead.
However, as time passed many of those business owners realized that they were missing on out sales that could increase their revenue and create an additional income on a regular basis. Today, I still refer but I also have product on hand to sell to clients and have my own proprietary products as they are a big boost to the bottom line.
Another strategy is to network with other pet related services and businesses. Cooperation and cross referral creates good will and additional customer loyalty—not to mention the additional dollars from sales.
My point in bringing this up is to challenge those who are interested in pet businesses to use a bit of creative thought on how to make your business as profitable and stable as you can.
Think about ways you can increase revenue, keep current clients and customers happy, and attract new clients. If you make these efforts part of the business plan, should the economy takes a serious hit, your business will continue to move forward despite challenges.
While I am on the topic, many businesses start up with little capital to fund their first years. In general, most businesses will fail in the first five years and it would be a good idea to do ample research, construct a good business plan, and consult with experts who can help steer you in the right direction.
If you do decide your own business is the way to go, the groundwork you do in advance will save you heartache and stress in the future.
Diana L Guerrero is an animal career specialist and has extensive experience in many areas of the animal world. A well known animal expert, she has worked professionally with animals for over thirty years. Guerrero is the author of several books and the host of the syndicated, Ark Animal Answers.
